New Wave was founded by Sarah Gavlak in 2018. The current Board of Directors are Beth Rudin DeWoody, Barry Blumberg, Gopal Rajegowda, Rena Blades and Sarah Gavlak. Over the years, Advisory Committee members have included Franklin Sirmans, Isolde Brielmaier, Amy Phelan, Ann Tennebaum, Yvonne Force Villareal, Joanne Cassullo, Sanford Biggers, Jill Bernstein, Jane Holzer, Lisa and Richard Perry, and other prominent leaders in the field.
Board of DirectorsBeth Rudin DeWoody
Board Member
Rena Blades
Secretary
Barry Blumberg
President
Gopal Rajegowda
Treasurer
Sarah Gavlak
Founder
DIRECTOR OF EXTERNAL AFFAIRS AND DEVELOPMENT
Ellie Hayworth Murray
Ellie Hayworth is a strategic external affairs and public relations executive, and founder of Hayworth, a boutique consultancy championing intrepid ideas in art, design, and culture. With a focus on artist-centric and mission-driven clients in South Florida, New York, and beyond, including Powerhouse Arts, The Bakehouse Art Complex, and New Wave, Hayworth crafts tailored PR and marketing strategies rooted in storytelling, sustained visibility, and long-term impact. Ellie acts as a trusted partner to artists, nonprofits, art fairs, and institutions, delivering strategic insight, thoughtful messaging, and measurable results.
She holds a B.A. in Communications Studies and Art History from Vanderbilt University and an M.A. in Art Business from Sotheby’s Institute of Art in New York.
BRANDING & DESIGN FOR NEW WAVE BY DESART STUDIO